Winning Entrepreneurial Mindset

winning entrepreneurial mindsetIt’s summer, and as you probably enjoy a bit of breathing space, why not focus on building up your winning entrepreneurial mindset.

Maybe you’ve scheduled a vacation (and yes, you should definitely take one).

Or perhaps your business has slowed down because so many of your partners and customers are away for a break. Either way, summer is generally slower than the rest of the year, with the exception of Christmas season.

So why not use some of that extra time to think about what helps you make your business successful: The right mindset!

So today, I’m going to share three key features of a winning entrepreneurial mindset that can help you grow your business if you apply them.

What are the features of a Winning Entrepreneurial Mindset?

There are a range of features, but I picked out three that are probably the most important features of an entrepreneurial mindset. First, realize that you’re dealing with YOUR business. Next, focus on the positive, especially in terms of what you want to accomplish. And third, look at time like an entrepreneur! You’ll be surprised at the difference it will make.

1) It’s YOUR business

When you own a business, you’re the one who is ultimately responsible for its success. Sure, there are outside factors that can have an impact on your business’s bottom line, but you’re the one who must decide what to do about it. It’s YOUR business how your business is doing.

Don’t go about it in a guilt-tripping way, though. Approach it from a sense of empowerment. You’re in charge, and you make the decisions. And you get to take credit for a successful outcome.

2) Focus on the positive (i.e., your goals)

I need to qualify what I mean by focusing on the positive… Focusing on the positive doesn’t mean to ignore what’s not going so well. Instead, as you notice things you’d like to change, keep your focus on the desired outcome, not on your fears and worries. Focus on changing things for the better.

You know that saying about the glass being half full only too well. And that’s a good start. But don’t stop there. After all, there’s such a thing as a refill. Remember, if things aren’t going the way you want them to go, you can get a refill.

3) Entrepreneurial time

Time is different for entrepreneurs. When employees have clocked their time, they get to leave for the day. As an entrepreneur, you don’t have that option. You may even still be thinking about your business or pondering ideas when you should be fast asleep.

Now I don’t recommend that you let your business keep you up at night. It’s crucial to get enough sleep to keep your brain in top working order – and you’ll NEED it to be functioning at top capacity. Yet it’s important to realize that there’s often no clear division between time spent in (as well as on) your business, and time spent on other aspects of your life. The key is to work smarter, not harder… In short, be sure to nurture a winning entrepreneurial mindset.

Interested in saving time and money on running your business? We have some tips for you at

Grow Your Business In Summer

grow your business in summerIt’s summer, at least officially. And while the weather may not always make it feel that way, it’s the season where we think of taking time off to go to the beach, the park, and all kinds of fun events. But not so fast! It’s also a great opportunity to grow your business in summer.

You may not associate summer time with marketing, but the truth is that any business needs to keep marketing year round, and summer offers some special opportunities that most people miss. So what are they? Let me share just a few:

1) It’s easier to grow your business in summer

It’s easier because… it’s less busy! This means that there’s less competition. While your competitors are enjoying the beach, you have a better chance to make contact with those busy VIPs you’d like to get to know better. Invite someone to lunch!

And while some networking meetings may take some time off or aren’t well attended, you now have a better chance to connect with those who do attend the meetings that still occur. So make sure to seek out the meetings you may not always have time for during the year, and be prepared to make some new connections.

2) Open air events

Summer is the season for Open Air events. Many of these are community events, and that’s perfect for increasing your visibility. Contact the organisers and ask how you might be able to help. They’ll ALWAYS need more sponsors! So be a sponsor. For a contribution in cash and possibly some goods and services, you could get a spot in their event publications, plus a table, depending on the type of event. That’s yet another great way to grow your business in summer.

3) Talk to people

Chances are you’re out and about a lot more than usual throughout the summer, and you never know who might be standing next to you. Talk to people. Be social and find out who they are and what they do. And always have cards and maybe a few small promotional gifts with you so you can share them with the appropriate people.

As you can see, you can easily grow your network while you’re out having fun. As long as you come prepared, and keep any business talk light, it can work very well. Just stay away from trying to sell. Instead, build the connection, ask questions, and find out as much as you can about the person you’re talking to. Then follow up and, yes, have lunch. And before you know it, you’ll have found another opportunity to grow your business in summer.

4) Make the most of slow-downs in your office

If things get kind of slow in the office during summer, there are lots of ways to make the most of it. When your crew isn’t as busy as usually, now’s the time to get caught up on things they don’t usually have time for.

If they’re in sales, they can start calling all their contacts to get caught up and maybe even invite them to lunch if they’re nearby.  And if they’re in other roles, they could declutter their email inboxes and the paperwork. Now’s the time to get rid of things that are no longer needed and shred them if they’re confidential or simply recycle them if they’re not.

I hope you’re enjoying your summer, and that my tips will help you make some valuable additional connections while you’re out having a good time. That’s one of the perks of summer – you get to enjoy the weather, the people you meet, fun events, and you could also expand your network.

If there’s anything we can do to help you, just call us on 0800 007 5566 or connect with us through our Live Chat. We’ll be here throughout the summer, and if you ever need something, such as extra business cards, promo products, or anything else, we’ll deliver them as quickly as always.

Marketing Lessons From Euro 2016

marketing lessons from euro 2016 football soccerTomorrow is the official kick-off for the Euro 2016 international football (soccer) championship starts on Friday. In our office in London, we’re really excited and in fact, we’re doing a big special promotion to celebrate and support our team. There’s also a big marketing lesson in all those Euro 2016 activities, ours as well as everyone else’s.

For about a week, we’ve been giving away a special Euro 2016 Football Tracker with any order, which allows you to see exactly who will play against whom – and when. They went like hotcakes.

We’re also doing a big Prize Draw, with multiple chances to win an England Football Shirt. We’re giving away at least three, plus additional ones, as long as England keeps winning! There will be other prizes too: football hats, clappers, sponge hands, and more.

We love our England team, and want to support it, so every time we win, we’re doing an ADDITIONAL draw for a case of beer – to help the lucky winner celebrate!

So what is the biggest Marketing Lesson from Euro 2016?

The biggest lesson is to see the opportunity of this major sporting event and to take advantage of it!

As you’ve probably seen, the organisers and official sponsors of Euro 2016 have created countless branded products they sell (or give away) on their sites and elsewhere. They know what gets their name out there.

Yet they’re far from alone. There are branded football products everywhere, including ours! In the United States, that’s true for both soccer and American football, as well as baseball, basketball, and more.

As for us, we’ve placed our Crane logo on our giveaway goodies too. It’s a great way to get our name seen locally and around the country – wherever our customers live and wear our football shirts or use our other football goodies. If you’d like one, call us on 0800 007 5566 and stock up on your business supplies to get a prize draw ticket.

And we highly recommend that you take advantage of this opportunity (or similar future ones) to gain extra visibility for your company too… Sure, there’ll always be another opportunity that comes around, but this time you can also show your support for our England team (provided you’re in England and are rooting for our team)! If you’re in another participating country, you can do the same for YOUR team.

The perfect promotional gifts for Euro 2016 and similar events

In case you’re wondering what kinds of items would lend themselves to be branded with both the football theme AND your logo, here are some suggestions:

Shirts, hats, and hand clappers are the most obvious options. But there’s more:

Canvas tote bags or cool bags are perfect too, and you’ll get lots of mileage out of those as people use them for shopping or for picnics in the park (or the game). Another great option are sports or travel bags, which lend themselves to all kinds of other purposes, including traveling, picnics, and, well, even diaper bags, if you happen to have little ones at home.

But wait, there’s more! How about thermo mugs, bottle openers, umbrellas (yes, it might rain during some of the games!), BPA free sports bottles, collapsible bottles, beer koozies can coolers, and lots more.

Important Note:

Whatever you do, though, be sure to avoid using copyrighted and trademarked words or phrases… unless they’re your own! You don’t want your big marketing campaign to get you in trouble.

The best part is that creating branded products in support of Euro 2016 or any other major sporting championship doesn’t just give your marketing a big boost, but it’s fun too. Be sure to give your team members their own t-shirts and other items – with the encouragement to wear them often.

If you enjoyed this marketing lesson from Euro 2016, please visit our blog on for more. You can see our banner ad for our Giveaway on and join in if you like. Of course, as always, we’ll be happy to speak with anyone who’d like more information on creating their own branded giveaway products.


Football Euro 2016 Planner And Prize Draw

football Euro 2016Do you love football? Then you’ll LOVE what we have planned to help you have some football fun in your office. It’s all to celebrate Euro 2016 and support our England Team!

Euro 2016 starts on Friday, June 10th, and it continues for an entire month! Of course we hope that the England Team will be part of it all the way to the Finals… Oh yes, and come out the winner!

Get the Football Euro 2016 Planner!

In the meantime, you’ll want to keep track of who’s playing whom, and we have you covered. We want to give you a Euro 2016 Football Tracker for your office!

Check it out on our website, – it’s on one of the rotating banners.

So how can you get it? We’ll include it with ANY order you place between now and at least June 10th, or until we run out.

Win an England Football Shirt!

And that’s not all. We’re also giving away at LEAST 3 England Football Shirts, plus additional prizes including football hats, clappers, sponge hands, and more every time England plays a match!

Every time your order comes to at least £75, we’ll enter a ticket for you in our Prize Draw. So plan your orders accordingly…

And there’s MORE! Each time we win, we’ll hold a second draw for a case of beer to celebrate!

Tips on how to qualify for the Prize Draw

Wondering what you should order to get in on those prizes? Anything you normally get, whether it’s paper and ink, or anything from our design and print shop. You can also get some of your own branded shirts, hats, and bags to show off your company’s support of the England team!

Of course, considering the rapid approach of summer, you may also consider getting some fans for your office if you haven’t already. Last time we suggested a few options, including floor fans, tower fans, and even small desk-sized fans for anyone who wants an extra breeze.

If you have questions, just call us on 0800 007 5566 and we’ll be happy to help you figure out what would work best for your office. Or use our Live Chat if you prefer.

In the meantime, be sure to get your Euro 2016 Wall Planner in time for kick-off! There’s no minimum order required for that, though you may want to add a few items you’d stock up on anyway so you’ll qualify for our Prize Draw.

In the meantime, let’s get ready for Euro 2016 and support our England Team!

Comfort and Productivity – Staying Cool In The Office

Staying cool in the officeHow productive are you really when you’re uncomfortable at work? Perhaps your back hurts because your chair doesn’t fit you – or you’ve spent too much time at your desk. Maybe the room temperature is too hot or too cold. Either way, thoughts about your discomfort are likely to distract you from the task at hand.

And you’re not alone. There’s been quite a bit of research on the effects of uncomfortable temperatures on work performance, and the results show that employers can benefit greatly from going to extra mile to keep their staff comfortable.

I’ve written elsewhere on how to choose furniture for comfort. Today, I’d like to focus on room temperature…

Staying Cool In The Office

In summer, you can get quite uncomfortable when you have to sit in a hot, stuffy office. Since summers tend to be brief and not excessively hot in the UK, A/C is relatively uncommon. This makes fans all the more important to keep the air circulating and maintain a comfortable room temperature. But which fan should you choose for your particular situation?

Start by considering what fans do… They circulate the air so it won’t get stuffy, and they generate a nice, refreshing breeze. Here are some of the options to consider:

How To Choose The Right Fan

Floor fans are the classic approach, and they work well even for larger spaces. They can be moved easily to adjust for changing needs. Of course, they also take up quite a bit of floor space, depending on their size.

When floor space is at a premium, you have alternative options: wall-mounted fans, ceiling fans, and tower fans. Wall mounted fans and ceiling fans will provide cooling without taking up any floor space. They also cover a larger area with their breeze because of their elevated position.

Tower fans, which are much less bulky than regular fans because of their thin, vertical design, are another great option. They’re powerful, surprisingly quiet, and can freshen up the air in even a large office quickly. They can also be moved to where they’re needed most.

There are also industrial-sized solutions available for very large spaces such as manufacturing facilities and warehouses. But for the purposes of this article, I’ll focus on the type of fans used mostly by offices of various sizes.

Of course, not everyone thrives at the same temperature and loves the same type of breeze, so some of your team members will appreciate it if you provide them with smaller desk fans for a bit of extra cooling power. Your team members will be happier and much more productive if they are comfortable.

Comfort and Productivity

In fact, comfort is key.  Does it really make a difference when it comes to productivity? Yes, for several reasons. Employees feel that their employer cares if their workspace is kept at a comfortable temperature. And their focus is better if they’re not distracted by feeling too hot or too cold.

In fact, research has shown that people make more mistakes with each degree that temperature deviates from the comfortable level, while productivity goes down as well. So it really pays to make sure all employees are comfortable.

How do you feel about the importance of being comfortable in the office? Is your office too hot, too cold, or just right, and do you find that your productivity varies with the temperature? What about that of your team members?

And if you’d like some help with figuring out which type of fan will work best for your particular office situation, we’ll be glad to assist you. Just call us on 0800 007 5566 or visit us at