Marketing Lessons From Euro 2016

marketing lessons from euro 2016 football soccerTomorrow is the official kick-off for the Euro 2016 international football (soccer) championship starts on Friday. In our office in London, we’re really excited and in fact, we’re doing a big special promotion to celebrate and support our team. There’s also a big marketing lesson in all those Euro 2016 activities, ours as well as everyone else’s.

For about a week, we’ve been giving away a special Euro 2016 Football Tracker with any order, which allows you to see exactly who will play against whom – and when. They went like hotcakes.

We’re also doing a big Prize Draw, with multiple chances to win an England Football Shirt. We’re giving away at least three, plus additional ones, as long as England keeps winning! There will be other prizes too: football hats, clappers, sponge hands, and more.

We love our England team, and want to support it, so every time we win, we’re doing an ADDITIONAL draw for a case of beer – to help the lucky winner celebrate!

So what is the biggest Marketing Lesson from Euro 2016?

The biggest lesson is to see the opportunity of this major sporting event and to take advantage of it!

As you’ve probably seen, the organisers and official sponsors of Euro 2016 have created countless branded products they sell (or give away) on their sites and elsewhere. They know what gets their name out there.

Yet they’re far from alone. There are branded football products everywhere, including ours! In the United States, that’s true for both soccer and American football, as well as baseball, basketball, and more.

As for us, we’ve placed our Crane logo on our giveaway goodies too. It’s a great way to get our name seen locally and around the country – wherever our customers live and wear our football shirts or use our other football goodies. If you’d like one, call us on 0800 007 5566 and stock up on your business supplies to get a prize draw ticket.

And we highly recommend that you take advantage of this opportunity (or similar future ones) to gain extra visibility for your company too… Sure, there’ll always be another opportunity that comes around, but this time you can also show your support for our England team (provided you’re in England and are rooting for our team)! If you’re in another participating country, you can do the same for YOUR team.

The perfect promotional gifts for Euro 2016 and similar events

In case you’re wondering what kinds of items would lend themselves to be branded with both the football theme AND your logo, here are some suggestions:

Shirts, hats, and hand clappers are the most obvious options. But there’s more:

Canvas tote bags or cool bags are perfect too, and you’ll get lots of mileage out of those as people use them for shopping or for picnics in the park (or the game). Another great option are sports or travel bags, which lend themselves to all kinds of other purposes, including traveling, picnics, and, well, even diaper bags, if you happen to have little ones at home.

But wait, there’s more! How about thermo mugs, bottle openers, umbrellas (yes, it might rain during some of the games!), BPA free sports bottles, collapsible bottles, beer koozies can coolers, and lots more.

Important Note:

Whatever you do, though, be sure to avoid using copyrighted and trademarked words or phrases… unless they’re your own! You don’t want your big marketing campaign to get you in trouble.

The best part is that creating branded products in support of Euro 2016 or any other major sporting championship doesn’t just give your marketing a big boost, but it’s fun too. Be sure to give your team members their own t-shirts and other items – with the encouragement to wear them often.

If you enjoyed this marketing lesson from Euro 2016, please visit our blog on for more. You can see our banner ad for our Giveaway on and join in if you like. Of course, as always, we’ll be happy to speak with anyone who’d like more information on creating their own branded giveaway products.


Football Euro 2016 Planner And Prize Draw

football Euro 2016Do you love football? Then you’ll LOVE what we have planned to help you have some football fun in your office. It’s all to celebrate Euro 2016 and support our England Team!

Euro 2016 starts on Friday, June 10th, and it continues for an entire month! Of course we hope that the England Team will be part of it all the way to the Finals… Oh yes, and come out the winner!

Get the Football Euro 2016 Planner!

In the meantime, you’ll want to keep track of who’s playing whom, and we have you covered. We want to give you a Euro 2016 Football Tracker for your office!

Check it out on our website, – it’s on one of the rotating banners.

So how can you get it? We’ll include it with ANY order you place between now and at least June 10th, or until we run out.

Win an England Football Shirt!

And that’s not all. We’re also giving away at LEAST 3 England Football Shirts, plus additional prizes including football hats, clappers, sponge hands, and more every time England plays a match!

Every time your order comes to at least £75, we’ll enter a ticket for you in our Prize Draw. So plan your orders accordingly…

And there’s MORE! Each time we win, we’ll hold a second draw for a case of beer to celebrate!

Tips on how to qualify for the Prize Draw

Wondering what you should order to get in on those prizes? Anything you normally get, whether it’s paper and ink, or anything from our design and print shop. You can also get some of your own branded shirts, hats, and bags to show off your company’s support of the England team!

Of course, considering the rapid approach of summer, you may also consider getting some fans for your office if you haven’t already. Last time we suggested a few options, including floor fans, tower fans, and even small desk-sized fans for anyone who wants an extra breeze.

If you have questions, just call us on 0800 007 5566 and we’ll be happy to help you figure out what would work best for your office. Or use our Live Chat if you prefer.

In the meantime, be sure to get your Euro 2016 Wall Planner in time for kick-off! There’s no minimum order required for that, though you may want to add a few items you’d stock up on anyway so you’ll qualify for our Prize Draw.

In the meantime, let’s get ready for Euro 2016 and support our England Team!

Comfort and Productivity – Staying Cool In The Office

Staying cool in the officeHow productive are you really when you’re uncomfortable at work? Perhaps your back hurts because your chair doesn’t fit you – or you’ve spent too much time at your desk. Maybe the room temperature is too hot or too cold. Either way, thoughts about your discomfort are likely to distract you from the task at hand.

And you’re not alone. There’s been quite a bit of research on the effects of uncomfortable temperatures on work performance, and the results show that employers can benefit greatly from going to extra mile to keep their staff comfortable.

I’ve written elsewhere on how to choose furniture for comfort. Today, I’d like to focus on room temperature…

Staying Cool In The Office

In summer, you can get quite uncomfortable when you have to sit in a hot, stuffy office. Since summers tend to be brief and not excessively hot in the UK, A/C is relatively uncommon. This makes fans all the more important to keep the air circulating and maintain a comfortable room temperature. But which fan should you choose for your particular situation?

Start by considering what fans do… They circulate the air so it won’t get stuffy, and they generate a nice, refreshing breeze. Here are some of the options to consider:

How To Choose The Right Fan

Floor fans are the classic approach, and they work well even for larger spaces. They can be moved easily to adjust for changing needs. Of course, they also take up quite a bit of floor space, depending on their size.

When floor space is at a premium, you have alternative options: wall-mounted fans, ceiling fans, and tower fans. Wall mounted fans and ceiling fans will provide cooling without taking up any floor space. They also cover a larger area with their breeze because of their elevated position.

Tower fans, which are much less bulky than regular fans because of their thin, vertical design, are another great option. They’re powerful, surprisingly quiet, and can freshen up the air in even a large office quickly. They can also be moved to where they’re needed most.

There are also industrial-sized solutions available for very large spaces such as manufacturing facilities and warehouses. But for the purposes of this article, I’ll focus on the type of fans used mostly by offices of various sizes.

Of course, not everyone thrives at the same temperature and loves the same type of breeze, so some of your team members will appreciate it if you provide them with smaller desk fans for a bit of extra cooling power. Your team members will be happier and much more productive if they are comfortable.

Comfort and Productivity

In fact, comfort is key.  Does it really make a difference when it comes to productivity? Yes, for several reasons. Employees feel that their employer cares if their workspace is kept at a comfortable temperature. And their focus is better if they’re not distracted by feeling too hot or too cold.

In fact, research has shown that people make more mistakes with each degree that temperature deviates from the comfortable level, while productivity goes down as well. So it really pays to make sure all employees are comfortable.

How do you feel about the importance of being comfortable in the office? Is your office too hot, too cold, or just right, and do you find that your productivity varies with the temperature? What about that of your team members?

And if you’d like some help with figuring out which type of fan will work best for your particular office situation, we’ll be glad to assist you. Just call us on 0800 007 5566 or visit us at




Choosing the Right Furniture for Your Office

office-170638_640Last week, I wrote about functionality, comfort, and style. And all these are important to consider when you choose furniture. But how do you know what works best for you? There’s nothing like actually experiencing it!

First, we suggest you call our office on 0800 007 5566 to talk to one of our furniture specialists. They can help you figure out where to start, and what might be the best way for you to proceed.

Choosing the Right Furniture For Your Office By Trying It Out

Next, you should know that we have a number of showrooms in Central London where you can actually see the furniture “Live” and try it out in person. This is especially important when you consider something special, like a classy sofa for your reception area or for a seating area in your office. You want to make sure the sofa is comfortable and looks as good in real life as it does in the catalogue.

This is especially essential when you have a bigger project in mind. You may want to outfit a new office or update an entire existing office. You don’t want to do this without being able to actually see the items you’re choosing.

And if you’re someone who likes to see and try out things before you buy, you’ll really enjoy being able to test-drive our furniture in one of our showrooms. It’s fun too!

Beyond Chairs, Desks, And Sofas

Of course, office interiors go far beyond chairs, desks, and sofas. There are countless options for lighting, for example, and it helps to see them in action. Whether they are floor lamps, desk lamps, ceiling fixtures, or more, you want to see not just what they look like but also the kind of light they provide. You’ll also find that some of them are decorative in addition to functional, while others are stylish yet simple.

But not everything is in every showroom, and that’s why it’s important to speak with someone in our office so they can guide you in the right direction. After all, we want you to find exactly what you’re looking for.

Another key aspect of office interiors is storage! And that can cover a huge range of types, from desk drawers, file cabinets, supplies closets, including freestanding ones, along with a range of desktop storage solutions. And since storage options tend to be on the bulkier side, it’s especially important to choose wisely and make sure they fit in with the rest of your office.

Would you like to preview some of our offerings? You’ll find them here:

Visit our showrooms

There’s nothing like actually seeing our furniture, and so we’d like to invite you to visit our showrooms. Just call our team on 0800 007 5566 or use our Live Chat and tell them about the type of business furniture you’re most interested in. It will help us send you to the best showrooms for your needs.

There, you’ll be able to enjoy a cup of coffee, view the furniture and sit on the chairs to see which ones you like. You’ll see that we offer a multitude of different options for every requirement. Best of all, you’ll be amazed at our excellent prices!

How To Choose Office Furniture: Style, Comfort, Functionality

modern chairWhen it comes to Style, Comfort, and/or Functionality, you might think about clothing. But I’m not in the clothing business, so this is clearly not the topic of the day. Instead, it’s all about furniture!

A little while ago, I came across a notice about a traveling art exhibit on modern chairs – and I mean MODERN in all caps. These chairs were works of modern art, and very few of them struck me as the kind of chair I could see myself using at work. Take a look:

If you want to see more of these chairs, you could Google the exhibition and find several other advertisements for it in different cities – and most of them feature at least some different chairs… which means you can see at least a dozen of them between the various announcements.

What do you think? Which one of these chairs strikes you as the most comfortable?

Looking at them made me think about how we often choose office furniture.

How To Choose Office Furniture: Functionality

What do you consider when you select chairs or other pieces of furniture for your office? When you look at most offices, the furniture is heavily weighed towards functionality. And we mean functionality in the sense of getting the job done.

They work, as far as chairs go. You can sit on them and work on your computer. But are they comfortable? Well, some of them are more so than others. And the same chair may feel more comfortable to one person than another. It depends on the person’s height, weight, build, and even how long they’ve been spending their days in an office chair.


The thing is that being present and in a seated position isn’t enough to be really effective. Think about it! If you’re uncomfortable, you’re distracted, and that’s not good for the quality of the work you do. So considering comfort when selecting chairs is important.


How many of us consider style when we select office furniture? It seems like a luxury that has no place in an office. But when you look at those artsy chairs, style seems like a feature that doesn’t combine too well with comfort and functionality. But that’s not really true.

Look at some of the classier offices, and you’ll find that the furniture can look very stylish indeed. And a sleek look doesn’t necessarily come with a big price tag either.

So what would you find at Crane? We have the full range of furniture, from basic and functional (and very economical) all the way to sleek furniture for a modern, professional look. We also offer ergonomic furniture for maximum comfort.

In fact, we pride ourselves of offering chairs, desks, and other furniture items that score well on all three scales. You’ll easily find options that are sleek and stylish, comfortable, and, yes, functional, all at the same time. Take a look at our catalogue to check out the possibilities…

NOTE: this catalogue is from 2015! And it’s the same one that is also featured here:

If you’re ready to upgrade your furniture, or replace any tired, worn-out furniture with chairs, desks, and tables that are comfortable and stylish, we’ll be happy to talk with you. Whether you have questions, would like more information, or are ready to upgrade your office interiors, just call us on 0800 007 5566, or visit our website and use our live chat.

More details about choosing office furniture and interiors coming up next time…