Are your business cards working for you? Your chances are much improved that they do if you’re using business card best practices.
Do you know how can you tell whether they really are doing their job?
I find that we don’t give enough thought to our business cards. We need to have them, but beyond making sure our contact information is up-to-date, we don’t even consider what else we could do with them.
The new year is a great time to take another look… And so I’d like to share some tips with you about how to really put those business cards to work… the 5 steps to Business Card Best Practices for 2017.
What ARE The Business Card Best Practices in 2017?
First, there are the basics, such as name, company, email address, website, and phone number. These belong on almost any business card. But what else should you add, if anything?
What about your social media links, your mobile phone number, your fax number, your snail mail address, and maybe even a cool slogan?
Not so fast! Remember the SIZE of the average business card?
Step 1: Consider the business card’s purpose and its audience
Before you design your card, consider its purpose and its audience. Do you want to sell something, or do you want to attract leads to your company? What kind of action do you want people to take? Also consider your ideal prospects and what they might feel attracted to.
Step 2: Invite the desired action steps
Make sure that anyone looking at your card will see what you want them to do at a glance. Do you want them to call? Place your phone number prominently on the call. Do you want them to visit your website, maybe to sign up for a free gift, then make that very clear.
Step 3: Avoid overly fancy designs… and clutter
Some cards are so focused on showing off a beautiful design that there’s no room for the message – which means that your message can easily get lost. Other cards are so filled with detailed information that the typeface is by necessity so tiny it will be hard to read. Even worse, it will be hard to figure out what action you want your cards’ recipients to take.
Focus on what’s most important to you, and you’ll get better results.
Step 4: Different business cards for different audiences and/or purposes
If you network with different groups, you may also find that customizing your business cards to your target audience can make them much more effective. One way to customize them is to add a slogan that will really speak to your target audience.
Step 5: Track the results
Tracking your results is another key element of business card best practices. Once you’ve made the effort to customize your business cards, why not find out how well they work. If you use a call to action, add a different URL for each type of card, so you can see which one gets the best response.
Another option is to use separate phone numbers. These days, getting additional phone numbers is very inexpensive, and the value of knowing how to attract your audience is absolutely worth the extra effort.
Making the card design process easy, fast, affordable
Worried that it’ll get too expensive to print all those different cards? Don’t be. If you take us up on our current introductory offer, you’ll get your first set of cards for just £24.95, including the design AND free shipping!
But that’s just the beginning. We have a very cool Do-It-Yourself Printing & Design Platform where you can go into your account, create a new card based on your template and make any changes you want. Once you hit the order button, you’ll get the cards within one or two business days, depending on the time you ordered them.
Of course, you can also create additional cards for new staff members with that same ease and speed. And if you have questions, we’re always happy to help! Just call our office on 0800 007 5566 or contact us on Live Chat.
As you can see, it’s easy to keep up with business card best practices and create cards that are attractive to your ideal audience as well as effective! Always remember to ask yourself what you want people to do, and then invite them to do it… right on your business card.