Category Archives: Business Growth

Summer Business Success Tips

summer business successAre you worried about the summer slowdown? Sure, Summer Business Success would be nice, but quite a few of your customers may be on holiday, and business may be slower than usual. But it doesn’t have to be.

There are many ways to actually take advantage of the different dynamics during the hot days. Let’s take a look at three of them.

1) Summer Business Success in spite of the “thinner” crowd

I’m sure there are people you might want to make contact with or stay in touch with to grow your network. Perhaps they are influencers who can put you in touch with many potential new clients. Or they are key prospects you want to turn into clients. During the rest of the year, they are often too busy to make the time. But during summer, they are likely to welcome a lunch invitation.

2) Find Summer Business Success By turning your clients and customers into VIPs

Yes, some of your clients and customers will be out of the office. But most of them will still be around. Now is a great time to let them know just how much you appreciate them – and establish a stronger bond with them.

With VIP days, special summer offers, and particularly special events, where they get to enjoy summery treats, you can draw them in. After all, they too will probably have a little more time than usual.

3) Participate in community events… or create your own

I believe that participating in community events can be an excellent business building activity. They are great opportunities to get in front of your potential prospects and clients. But what if your community doesn’t offer many (or even any) of these types of events?

Just create your own! You can either offer them all by yourself, or team up with fellow business owners and organisations, and create profit boosting events that can benefit you all – and give you lots of extra visibility in your community.

The key to summer business success is to plan early so you can get these items into the hands of your prospects and customers before they go away on holiday. Of course, they also make excellent give-aways and prizes for the community events I mentioned above.

As you can see, there’s a lot you can do to give your business a big boost during the supposedly slower time of the year. What are your favorite summer marketing activities? Please leave a comment below.

For more information about what we do, please visit us at http://cranebusinesssolutions.com. And please check out http://CraneFranchise.co.uk to find out more about our franchise

Fear And Successful Entrepreneurs

As you know, life as an entrepreneur involves risk in a variety of ways. This means that the ability to handle risks and associated fears lies at the heart of being successful as an entrepreneur…

1) They Get Fear Handled

deal with fearIt’s always tempting to say you must be fearless to be successful. However, that’s not exactly correct. Most sane people will feel fear in a lot of risky situations, as well they should. After all, fear can be a valuable tool, alerting us to danger and helping us as we navigate tricky situations.

On the other hand, it’s important to be able to function effectively despite the fear. Susan Jeffers wrote an excellent book, called “Feel the Fear and Do It Anyway.” I highly recommend that book to any aspiring entrepreneur. It captures the essence of how to handle fear perfectly.

2) They Make Plans And Take Action

 Entrepreneurs are not afraid of planning, setting goals, and taking action. In fact, they need to plan to be successful – and those plans have to be acted upon to get things done.

3) They Understand Income vs. Cash Flow

Talk about handling fear. When it comes to dealing with money, a lot of people are tempted to chicken out. Successful entrepreneurs must be up to the task – and they also understand the difference between income and cash flow.

They are also prepared to deal with maintaining adequate cash flow to help their business thrive. Getting help and/or working with a proven winner will go a long way towards making that happen.

 4) They’re Willing And Able To Self-Promote

Shyness has no place in the life of a successful entrepreneur. If you want to be successful, you have to be able to stand out, let people know about what you have to offer, and promote yourself and your products and services. Here’s what can make it easier: Create something valuable you’re really proud of, something you’ll want to let the world know about.

And since self-promotion also involves speaking in public (another common fear!), I would highly recommend joining Toastmasters to get that handled – and to improve speaking and persuasion skills. It will also help with leadership skills, something else that’s needed as entrepreneurs run their companies.

5) They’re Not Afraid Of Change

Just read about Apple and Virgin and you’ll know that change is inevitable, and can be used to create ever greater success. So when things get tough, it’s important to keep in mind that change also means opportunity, and keep your focus on making the most of each and every opportunity that presents itself.

In the meantime, we’ll be here all summer to support you in making your business thrive. If you need anything, just call us on 0800 007 5566 or connect with us through our Live Chat.

We’d like to help you shine!

Winning Entrepreneurial Mindset

winning entrepreneurial mindsetIt’s summer, and as you probably enjoy a bit of breathing space, why not focus on building up your winning entrepreneurial mindset.

Maybe you’ve scheduled a vacation (and yes, you should definitely take one).

Or perhaps your business has slowed down because so many of your partners and customers are away for a break. Either way, summer is generally slower than the rest of the year, with the exception of Christmas season.

So why not use some of that extra time to think about what helps you make your business successful: The right mindset!

So today, I’m going to share three key features of a winning entrepreneurial mindset that can help you grow your business if you apply them.

What are the features of a Winning Entrepreneurial Mindset?

There are a range of features, but I picked out three that are probably the most important features of an entrepreneurial mindset. First, realize that you’re dealing with YOUR business. Next, focus on the positive, especially in terms of what you want to accomplish. And third, look at time like an entrepreneur! You’ll be surprised at the difference it will make.

1) It’s YOUR business

When you own a business, you’re the one who is ultimately responsible for its success. Sure, there are outside factors that can have an impact on your business’s bottom line, but you’re the one who must decide what to do about it. It’s YOUR business how your business is doing.

Don’t go about it in a guilt-tripping way, though. Approach it from a sense of empowerment. You’re in charge, and you make the decisions. And you get to take credit for a successful outcome.

2) Focus on the positive (i.e., your goals)

I need to qualify what I mean by focusing on the positive… Focusing on the positive doesn’t mean to ignore what’s not going so well. Instead, as you notice things you’d like to change, keep your focus on the desired outcome, not on your fears and worries. Focus on changing things for the better.

You know that saying about the glass being half full only too well. And that’s a good start. But don’t stop there. After all, there’s such a thing as a refill. Remember, if things aren’t going the way you want them to go, you can get a refill.

3) Entrepreneurial time

Time is different for entrepreneurs. When employees have clocked their time, they get to leave for the day. As an entrepreneur, you don’t have that option. You may even still be thinking about your business or pondering ideas when you should be fast asleep.

Now I don’t recommend that you let your business keep you up at night. It’s crucial to get enough sleep to keep your brain in top working order – and you’ll NEED it to be functioning at top capacity. Yet it’s important to realize that there’s often no clear division between time spent in (as well as on) your business, and time spent on other aspects of your life. The key is to work smarter, not harder… In short, be sure to nurture a winning entrepreneurial mindset.

Interested in saving time and money on running your business? We have some tips for you at http://cranelink.info/savetimeandmoney

Grow Your Business In Summer

grow your business in summerIt’s summer, at least officially. And while the weather may not always make it feel that way, it’s the season where we think of taking time off to go to the beach, the park, and all kinds of fun events. But not so fast! It’s also a great opportunity to grow your business in summer.

You may not associate summer time with marketing, but the truth is that any business needs to keep marketing year round, and summer offers some special opportunities that most people miss. So what are they? Let me share just a few:

1) It’s easier to grow your business in summer

It’s easier because… it’s less busy! This means that there’s less competition. While your competitors are enjoying the beach, you have a better chance to make contact with those busy VIPs you’d like to get to know better. Invite someone to lunch!

And while some networking meetings may take some time off or aren’t well attended, you now have a better chance to connect with those who do attend the meetings that still occur. So make sure to seek out the meetings you may not always have time for during the year, and be prepared to make some new connections.

2) Open air events

Summer is the season for Open Air events. Many of these are community events, and that’s perfect for increasing your visibility. Contact the organisers and ask how you might be able to help. They’ll ALWAYS need more sponsors! So be a sponsor. For a contribution in cash and possibly some goods and services, you could get a spot in their event publications, plus a table, depending on the type of event. That’s yet another great way to grow your business in summer.

3) Talk to people

Chances are you’re out and about a lot more than usual throughout the summer, and you never know who might be standing next to you. Talk to people. Be social and find out who they are and what they do. And always have cards and maybe a few small promotional gifts with you so you can share them with the appropriate people.

As you can see, you can easily grow your network while you’re out having fun. As long as you come prepared, and keep any business talk light, it can work very well. Just stay away from trying to sell. Instead, build the connection, ask questions, and find out as much as you can about the person you’re talking to. Then follow up and, yes, have lunch. And before you know it, you’ll have found another opportunity to grow your business in summer.

4) Make the most of slow-downs in your office

If things get kind of slow in the office during summer, there are lots of ways to make the most of it. When your crew isn’t as busy as usually, now’s the time to get caught up on things they don’t usually have time for.

If they’re in sales, they can start calling all their contacts to get caught up and maybe even invite them to lunch if they’re nearby.  And if they’re in other roles, they could declutter their email inboxes and the paperwork. Now’s the time to get rid of things that are no longer needed and shred them if they’re confidential or simply recycle them if they’re not.

I hope you’re enjoying your summer, and that my tips will help you make some valuable additional connections while you’re out having a good time. That’s one of the perks of summer – you get to enjoy the weather, the people you meet, fun events, and you could also expand your network.

If there’s anything we can do to help you, just call us on 0800 007 5566 or connect with us through our Live Chat. We’ll be here throughout the summer, and if you ever need something, such as extra business cards, promo products, or anything else, we’ll deliver them as quickly as always.

Wheel of Fortune: Make A Splash At Events

Wheel of FortunePromotional products not only help you get the word out about your business, but they also remind people of you as they continue to use them.

But why stop there? Today, I’d like to share how you can make a big splash at events, using a Wheel of Fortune. Which kinds of events, you may be wondering. The answer is that many of the tips will work for just about any kind of event. Just be sure you know your target audience and the brand you want to represent.

The Magic of the Wheel of Fortune

Our own secret weapon is the Wheel of Fortune. It’s fun and people love to take a turn and win a prize. In fact, the wheel of fortune really helped us attract a lot of attention and get our name and info into lots of additional hands! So we highly recommend it.

But what to give away as prizes

There are lots of options, from small gifts, such as branded trolley keys or pens all the way to t-shirts and umbrellas. In between, you could include, yes, canvas shopping bags!

But that’s not all. In order to ensure that people give you their contact information, be sure to raffle off a big gift item or two. Gather people’s business cards in a big fish bowl, and have a prize draw at the end of the event. The winner(s) do not have to be present to win.

Gift Baskets

That’s where a big gift basket comes in handy. There’s just one question: What do you put into the gift basket? First of all, be sure to make the basket itself flashy and attractive-looking. People should really WANT that basket.

Depending on the number of attendees, you might even add a smaller version as a second prize.

The large version should have some combination of the following: Several branded items, including everything on the table that was given away one at a time to the wheel of fortune winners: trolley keys, pens, note pads, highlighters, coffee mugs, t-shirts, umbrellas, and more. I would also suggest a gift certificate for a discount off an order. There should be NO minimum order for this one, though.

You can also add sweets, along with a couple of bottles of water, mints, and more. Those don’t have to be branded, but if you happen to have branded mints or water bottles, by all means, include them.

Where You Can Make A Splash At Events

So where can you set up your table? At just about any event, including community events, art shows, conferences, and more. Take advantage of any opportunity to gain extra visibility for your business.

Some events, usually charitable events, require you to be a sponsor to get a table. If it’s a cause you support, by all means, sponsor it. It’ll give you even more visibility.

I hope this gives you an idea of how to make a splash at big events. The most important part is to have fun! We always do when we bring out our Wheel of Fortune, and it ensures that everybody else who visits our table will have fun too and walk away with a positive perception.

If you have questions, call us on 0800 007 5566, or visit us at http://CranePromotionalItems.co.uk or at http://CraneBusinessSolutions.com and use our handy Live Chat feature.

P.S.: Interested in your own Wheel of Fortune?

Since last week, I’ve had some inquiries about how you could get a Wheel of Fortune. We ordered ours from overseas, and we’d be happy to order a few if there is enough demand. After all, we pride ourselves of helping you find whatever you need. So let us know if you’re interested in your very own Wheel of Fortune, and we’ll reserve one for you.