Category Archives: Marketing Strategies

7 Steps To Facebook Ads Success

7 steps to facebook ads successOne of the fastest and most cost effective ways to bring visitors to your website right now is Facebook. More specifically, it’s Facebook Advertising. Read on to discover the 7 Steps to Facebook Ads Success.

At first, Facebook Ads can seem a bit intimidating, but they’re not rocket science. There are just 7 key steps to follow in order to use them effectively…

That’s AFTER you have ensured that you have a compelling offer on the other side of the ad. If you haven’t, even the best ads aren’t going to get you the results you’re hoping for. So after your offer and landing page is in order, go through the following 7 steps to Facebook Ads Success.

Here are the 7 Steps To Facebook Ads Success

1) Know your audience

Before you do anything else, be sure you know the audience you’re trying to reach. Everything you do next depends on who that is…

2) Choose several enticing images

Next, choose 4 or more images that are going to attract your targeted audience. Keep in mind that these images have to stand out in people’s newsfeeds, and they have to attract their attention. Feel free to select a variety and narrow your focus during the “testing” step.

3) Write compelling copy

The nice thing about Facebook ads is that you do not need a lot of copy. However, what you do use needs to be really compelling. It has to attract your target audience and make them want to know more… Just don’t go overboard. Your copy must match what you’re offering on the other side, or else it will be counterproductive.

4) Create combinations

Combine the images with the different versions of the copy, so if you have 4 images and 4 different versions of the copy, you’ll end up with 16 combinations. Then create 16 ads, one for each combination.

5) Choose your target audience

Next, once you’ve created the ad, you get to choose your audience. Be sure to choose them by interests and professional background. In fact, choose 3 or 4 different (but similar) audiences. Once you’ve discovered some of your most effective ads, duplicate them and show them to 3 or 4 different audiences – and see which audience gets the best results.

6) Choose your budget

Finally, you need to choose your budget. First, you’ll need a testing budget. You’re going to test to see which combination of copy and images (and audience) is most effective.

The good news is that Facebook is happy to help. They want you to be successful, and they’re helping by keeping track of which versions works best and showing those versions to the most people. That way, you get better results for less money.

7) Ramp up & Repeat the 7 Steps To Facebook Ads Success

Once you know which ads work best, pause the less successful ads and increase your budget for the successful ads. That’s how you can maximize your results.

Later, once you have successful ads and are getting results, you can experiment with new images, with even better copy, and see if you can beat your best results. If not, stop the less successful ads. If you can, add the winners into the equation.

As you can see, the principles aren’t all that difficult. Just remember, one thing you need to make sure of is that your landing page is effective, and that your offer is compelling. Because if they aren’t, you won’t get the results you’re hoping for, no matter how good you get at creating and running Facebook ads.

If you have great landing pages and great offers, on the other hand, Facebook ads can help you get them in front of your audience, and generate sales for you. Look for more about landing pages and offers in my upcoming articles!

For more great marketing success information, be sure to read the other posts on my blog and visit our Facebook page.

Summer Promo Gifts Tips To Get The Word Out

We’re right in the middle of summer, and you may be running low on your summer promo gifts. Or you’re getting bored with the same old bags, insulation sleeves, and insulated mugs and bottles. Yet it’s especially crucial in summer to continue to get the word out about your business or organisation.

Of course “bored” could mean that you’re merely getting bored with the design, or that you’re ready for something completely different. So today, I’m going to bring out our latest summer promo gifts & items…

summer promo gifts tips

Small and useful summer promo gifts

The guiding principles for summer promo gifts: small and useful. You want people to bring them along wherever they go, so they shouldn’t weigh down their beach bag, their golf bag, or their purse.

Here are some of the key categories of summer promo items:

Skincare promotional items

Skincare is big these days. Key among them is sunscreen… and moisturising lip balms. The lip balms are especially useful – they’re lightweight and small and fit into any pocket.  People use them multiple times each day, so your logo may get even more visibility than if it were on a pen.

Lip balms with sun blocks combine the two most popular summer items, and are among our bestsellers. Yet because they’re basically small items, they’re inexpensive enough to be given away… and spread the word about your business.

They also come in a wide range of fun colours, so you can create several different ones and make them collectible, either from year to year, or by creating limited editions, and ordering a new version every time you run low on the old one.

Tissues – Always Needed

Another inexpensive yet frequently used item? Tissues! Everyone uses them on a daily basis, and small packs with your logo are easily tucked into that any bag or purse.

Insect repellents

Summer is perfect for spending time in nature, yet we don’t get nature all to ourselves. Nature, especially near water, can mean mosquitoes and other biting insects. Your customers will be glad you thought of giving them branded insect repellents.

Travel sized promotional gifts

Most people travel during the summer – whether it’s just for a weekend or an extended vacation. And that means that travel sets will come in very handy. Just about any skin care or body care item is available in a branded, travel-sized version. Ask us about them and find out. Hotels know why they provide their customers with branded soaps, shampoos, conditioners, or hand sanitizers. As you can see, travel sized promotional gifts are perfect for short trips, and remind people of their brand!

Gift baskets & goodie bags

And yes, all these items are perfect for including in gift baskets and goodie bags. Also throw in something fun, like golf balls, or something edible, like our Clic Clac tins of mints, and your summer gifts are sure to please. In fact, take a look at these promotional gifts for summer

Questions? Want some recommendations for any specific promotional opportunities? Just give us a call on 0800 007 5566 or contact us on our Live Chat! We’re always happy to assist you!

Faster Business Growth: Repeat What’s Working

Faster Business GrowthAre you determined to grow your business faster this year?

2015 has been a challenging year for many, but it also can provide many valuable learning lessons that ultimately can lead to bigger success.

If you’re determined to do better this year, read on. Here’s a powerful strategy that has helped many to increase their business’s success and grow their revenues:

Repeat what has worked in the past!

That’s right! I know it may sound too simple, but it’s the key to make things work MUCH better.

Just take some time to analyse what you’ve done in the past and how well it worked. Compare the results, and pick the winner… i.e., what has worked especially well. And then… do more of it.

Read on to find out how to get started…

1) Identify What Worked Well

Make a list of all activities that have previously brought you success when it comes to increasing revenues and/or bringing in more customers.

These might include things like the following:

  • Calling prospects and customers
  • Sending letters
  • Sending postcards (especially oversized ones)
  • Sending “lumpy” mail

Lumpy mail? What’s that? It’s mail with something in it that raises the recipient’s curiosity… and is unlikely to be tossed in the bin unopened.

And how can you make it lumpy? By including some kind of object inside – for example a promotional gift, like a pen, a flash drive, or a mini stapler. Make sure it isn’t something that can be identified too easily without opening the envelope though.

You could also send a not so promotional gift. Depending on your business and what you’re writing about, you can include anything from a toy dinosaur to a toy car. If you haven’t experimented with lumpy mail yet, it may be time to give it a try.

2) Repeat The Most Successful Strategies

Once you have identified what worked before, do it again.

  • Make a point of calling everyone you haven’t spoken with in a month
  • Send those big postcards with an attention-getting announcement
  • Shop for something interesting to put in your lumpy mail
  • Or do whatever else you came up with that worked

3) Create An Environment For Success

Set up your office to help your team provide fast and courteous service. Make sure that they have everything they need to respond to requests for information and help, and deliver goods or services quickly and cheerfully.

This includes making sure they have the office supplies as well as keeping the lunchroom stocked with your team’s favorite coffee, milk, other beverages, and snack foods. An empty stomach can make people grumpy, and you definitely don’t want that.

Another thing that could enhance success is making sure your team has the tools to keep their workplace organised. Desk organisers including trays and pen holders will help with that, especially if they look nice. Stacks of paper on people’s desks might mean it’s time for new folders or filing trays.

Of course these only work if you actually put them into practice, so consider giving some of them a try. And when you do, be sure to track your results. After all, you’ll want to know what to do more of.

And if we can help you in any way, with advice and with providing the supplies you need to optimize your success strategies, just call us on 0800 007 5566 or visit us at and use our Live Chat!

How To Choose The Best Personalised Christmas Cards

london-xmas-AG0295Every year, we engage in that traditional ritual that helps us reinforce the connections we’ve built with our customers and clients… Have you started selecting your personalised Christmas cards yet?

Choosing and sending Christmas cards!

Choosing the best personalised Christmas cards can be a challenge. There are so many options. Should you go with the traditional style, or a funny card? Should it feature Santa or a snowman, or maybe a polar bear?

Before you order your personalised Corporate Christmas cards or your charity Christmas cards, you have some decisions to make. And what’s right depends on who will get those cards. As with saw many other things in business, it’s a matter of knowing your audience. To help you out, we’ve included a miniguide below on your key options and how to choose the best Christmas cards.

But first a reminder…

Add a hadwritten greeting

As you’re pulling out and updating your lists of potential recipients, remember to get your personalised Christmas cards with plenty of time to spare. That way, you’ll have plenty of time to REALLY personalise your cards by adding a handwritten greeting!

Yes, you read that correctly. You need to add a hand-written greeting! Don’t think just because those cards come with your company name and a greeting already printed on them that you shouldn’t add any writing of your own. That would mean saving time in the wrong place.

After all, the whole point of sending actual paper Christmas cards is that they make a personal impression. People can touch them, handle them, and place them on their desk, a bookshelf, or even turn them into Christmas card garlands. They’ll be enjoyed and admired for weeks, especially if they arrive early!

So instead of just stuffing those preprinted cards into envelopes and sending them on their way, add a short handwritten note. Or, at the very least, sign them!

How to choose the best personalised Christmas cards?

There are several different kinds, and which one is the best fit will depend on your company and “theirs.” As I mentioned last week, it’s important to know your recipient when you choose gifts. And it’s just as important if you want to be sure to choose the best card. Here are a few of the options, in no particular order:

Beautiful cards

These are probably the safest bet. They’re gorgeous, often with either sparkles or metallic shimmer added. They’ll definitely stand out when they’re sitting on your clients’ desks.

Funny cards

Simple elegance

Some cards contain nothing but beautifully stylized writing. Whether they say “Happy Holidays,” “Merry Christmas,” or a variation thereof, with or without Happy New Year wishes added, these cards area always a safe bet. They’re not exactly unique, but they’re sure to please.

Related to the above are cards that feature one beautiful item, such as a candle (or several) or a bow, generally in addition to the Christmas wishes. The effect for both options is simple elegance.

Traditional Christmas Scenes

These can be a traditional winter landscape, a decorated Christmas tree with or without gifts, or a snow-covered village. You may also find animals in their natural settings. These cards are beautiful, often adorned with sparkles or metallic foil, and are also a safe bet.

Santa & reindeer cards

Miscellaneous seasonal cards

Of course, there are also cards featuring snowmen and/or various non-reindeer animals in holiday scenes, including polar bears and penguins. Most of them fall into the humorous category, but some of them can also be quite traditional.

Religious cards

There are also traditional religious cards. If you choose one of these, you should definitely “know your audience.” Take your cues from the kind of cards they have sent you. If sent to the right clients, religious cards will be much appreciated. On the other hand, if sent to the wrong person, they may not work as well.

Our recommendation

We recommend that you choose more than one type of card. For example, you could select a card with a traditional winter scene, and a humorous Santa card, so you have some options for your various clients and prospects.

To take a look at our gorgeous selections, click here:

And then call our office on 0800 007 5566. We’ll be happy to make suggestions and answer your questions. And, if you’re ready, we’ll help you with placing your order.

We look forward to helping you find the perfect Christmas cards for your clients.

And once they have arrived and you’re preparing to send them out, remember to add a personal greeting inside. Or at least sign them! After all, the best personalised Christmas cards are truly personalised – by hand! It’ll make a big difference!

Promotional Products Success Secrets

Wall-clock-0.380914_58325!s=300Are you still wondering whether to use promotional products? Or do you use them but are wondering just why they work, and maybe how to make them work better? Read on to find out about my favourite Promotional Products Success Secrets.

You know you have quite a few options when it comes to promoting your company or your products. You can advertise online, on TV, and even in the paper. You can send direct mail. Or… you can hand out promotional products or promotional gifts. And when it comes to making your prospects and customers feel appreciated and remember your company, promotional products really stand out.

But just what is it that makes promotional items so special? Here’s one of the biggest reasons:

Promotional Products Engage The Senses

Promotional gifts engage the senses of the their recipients. They can touch their gift, and they can see and remember it… and the company who gave it to them. And, of course, they can use it too, whether it’s a mug, a t-shirt, a bag, or a pen. And that’s not all… The senses play a huge part in why these gifts are so effective.

One of the most powerful senses is smell… and a coffee mug provides the additional experience of smell when filled with freshly brewed coffee. So when your logo is on the mug, the coffee drinker is reminded fondly of your company every time they inhale the delicious aroma as they enjoy their morning java.

What about taste? Indeed! That’s another reason why coffee mugs are such great gifts. But don’t stop there. Edible promotional products are also very popular and highly effective. In fact, more than 75% of Fortune 100 companies use them because they create memorable experiences. Chocolates or other sweets with a logo create very pleasant associations.

Want to have it both ways? Why not fill a branded mug with branded sweets or chocolates? That makes for the ultimate in effectiveness, providing the immediate enjoyment of the sweets and the long-lasting one as the recipients… enjoy their coffee, maybe for months or even years to come.

Some gifts provide an audible experience, including iPods or other mp3-players, headphones, and even iTunes gift cards. No, they won’t play your commercials, but they remind the recipient of you much more effectively than a radio commercial could.

As you can see, all senses can get involved. Touch, smell, taste, and hearing. And while I didn’t list vision separately, all of the gifts can be seen, of course, complete with the logo imprinted on them. And the more attractive they look, the more likely the recipients are to keep and use them.

How Long Do People Keep Promotional Gifts?

How long do people keep promotional products and gifts? 76.4% keep them as long as they’re useful, and, depending on which study you look at, from 56% to 87% keep them for at least 1 year. 33.7% even keep them on their person, particularly pens, t-shirts, bags, and, of course, trolley keys.

So if you’re still wondering if promotional products do their job, you can see that they do it very well indeed. Just make sure they’re quality products and look great, and they’ll be your deputy sales agents as you give them away and people use them.

Start Small – But Do Get Started With Promotional Gifts

The best thing is, you can start small if you like. Pens are not only inexpensive, but they are also among the most effective promotional items that people keep for a long time – unless they “pass them on” to someone else. In which case, you’ll reach even more people…

Shopping bags are another popular option that can be very inexpensive yet highly effective. People use them when they go shopping or carry around items, which means others will see them too.

And if you enjoyed this article and found it useful, please look at our sidebar for more articles on promotional gifts. And why not check out our other articles, including ones on environmentally friendly ways to run your business, ergonomic chairs, promotional items, and surprising ways of saving money.

And if you want to find out more about our promotional products, you can visit us here:

And of course our team is standing by to help you with any questions you may have, and to help you get exactly what you’re looking for. Just give us a call on 0800 007 5566.