Are you determined to grow your business faster this year?
2015 has been a challenging year for many, but it also can provide many valuable learning lessons that ultimately can lead to bigger success.
If you’re determined to do better this year, read on. Here’s a powerful strategy that has helped many to increase their business’s success and grow their revenues:
Repeat what has worked in the past!
That’s right! I know it may sound too simple, but it’s the key to make things work MUCH better.
Just take some time to analyse what you’ve done in the past and how well it worked. Compare the results, and pick the winner… i.e., what has worked especially well. And then… do more of it.
Read on to find out how to get started…
1) Identify What Worked Well
Make a list of all activities that have previously brought you success when it comes to increasing revenues and/or bringing in more customers.
These might include things like the following:
- Calling prospects and customers
- Sending letters
- Sending postcards (especially oversized ones)
- Sending “lumpy” mail
Lumpy mail? What’s that? It’s mail with something in it that raises the recipient’s curiosity… and is unlikely to be tossed in the bin unopened.
And how can you make it lumpy? By including some kind of object inside – for example a promotional gift, like a pen, a flash drive, or a mini stapler. Make sure it isn’t something that can be identified too easily without opening the envelope though.
You could also send a not so promotional gift. Depending on your business and what you’re writing about, you can include anything from a toy dinosaur to a toy car. If you haven’t experimented with lumpy mail yet, it may be time to give it a try.
2) Repeat The Most Successful Strategies
Once you have identified what worked before, do it again.
- Make a point of calling everyone you haven’t spoken with in a month
- Send those big postcards with an attention-getting announcement
- Shop for something interesting to put in your lumpy mail
- Or do whatever else you came up with that worked
3) Create An Environment For Success
Set up your office to help your team provide fast and courteous service. Make sure that they have everything they need to respond to requests for information and help, and deliver goods or services quickly and cheerfully.
This includes making sure they have the office supplies as well as keeping the lunchroom stocked with your team’s favorite coffee, milk, other beverages, and snack foods. An empty stomach can make people grumpy, and you definitely don’t want that.
Another thing that could enhance success is making sure your team has the tools to keep their workplace organised. Desk organisers including trays and pen holders will help with that, especially if they look nice. Stacks of paper on people’s desks might mean it’s time for new folders or filing trays.
Of course these only work if you actually put them into practice, so consider giving some of them a try. And when you do, be sure to track your results. After all, you’ll want to know what to do more of.
And if we can help you in any way, with advice and with providing the supplies you need to optimize your success strategies, just call us on 0800 007 5566 or visit us at CraneBusinessSolutions.com and use our Live Chat!