Category Archives: Promotional Gifts

Summer Promo Gifts Tips To Get The Word Out

We’re right in the middle of summer, and you may be running low on your summer promo gifts. Or you’re getting bored with the same old bags, insulation sleeves, and insulated mugs and bottles. Yet it’s especially crucial in summer to continue to get the word out about your business or organisation.

Of course “bored” could mean that you’re merely getting bored with the design, or that you’re ready for something completely different. So today, I’m going to bring out our latest summer promo gifts & items…

summer promo gifts tips

Small and useful summer promo gifts

The guiding principles for summer promo gifts: small and useful. You want people to bring them along wherever they go, so they shouldn’t weigh down their beach bag, their golf bag, or their purse.

Here are some of the key categories of summer promo items:

Skincare promotional items

Skincare is big these days. Key among them is sunscreen… and moisturising lip balms. The lip balms are especially useful – they’re lightweight and small and fit into any pocket.  People use them multiple times each day, so your logo may get even more visibility than if it were on a pen.

Lip balms with sun blocks combine the two most popular summer items, and are among our bestsellers. Yet because they’re basically small items, they’re inexpensive enough to be given away… and spread the word about your business.

They also come in a wide range of fun colours, so you can create several different ones and make them collectible, either from year to year, or by creating limited editions, and ordering a new version every time you run low on the old one.

Tissues – Always Needed

Another inexpensive yet frequently used item? Tissues! Everyone uses them on a daily basis, and small packs with your logo are easily tucked into that any bag or purse.

Insect repellents

Summer is perfect for spending time in nature, yet we don’t get nature all to ourselves. Nature, especially near water, can mean mosquitoes and other biting insects. Your customers will be glad you thought of giving them branded insect repellents.

Travel sized promotional gifts

Most people travel during the summer – whether it’s just for a weekend or an extended vacation. And that means that travel sets will come in very handy. Just about any skin care or body care item is available in a branded, travel-sized version. Ask us about them and find out. Hotels know why they provide their customers with branded soaps, shampoos, conditioners, or hand sanitizers. As you can see, travel sized promotional gifts are perfect for short trips, and remind people of their brand!

Gift baskets & goodie bags

And yes, all these items are perfect for including in gift baskets and goodie bags. Also throw in something fun, like golf balls, or something edible, like our Clic Clac tins of mints, and your summer gifts are sure to please. In fact, take a look at these promotional gifts for summer

Questions? Want some recommendations for any specific promotional opportunities? Just give us a call on 0800 007 5566 or contact us on our Live Chat! We’re always happy to assist you!

The Right Office Fans For A Comfortable Workplace

 

office fansIt’s summer, and time to choose the right office fans for a comfortable workplace. You may not need them every day in the UK, which is why most offices don’t have air conditioning. But when it gets hot and steamy, you’ll be glad you have them…

Last weekend, we got a preview of what’s to come! With temperatures in the very high 20s and up, now is the season for time on the beach. And I will definitely be enjoying some beach time myself… whenever the weather cooperates… cooling off with a swim and enjoying the breeze…

But what to do when Monday rolls around? Clearly, we can’t bring the ocean (or the pool) to the office. But we CAN bring the breeze… That’s when it’s time to bring out the office fans!

How to choose the right office fans

Check the fans you still have from last year, make sure they’re in good working order, set them up and turn them on. You’ll have a chance to put them to the test on Monday! Do they have enough cooling power, or will you have to supplement?

Depending on how your office is set up, you may need several types of fans – large fans designed for keeping entire rooms at a comfortable temperature, and smaller fans to provide some additional cooling power for teammates who need an extra breeze to feel comfortable.

Large office fans for a comfortable workplace

When it comes to large fans, you have several options, depending on the layout of your office. First there are floor fans! They’re efficient, effective, and you can move them around to focus the breeze where it’s most needed.

Their only drawback is that they take up valuable floor space. If that’s the case, you can also opt for ceiling fans, wall-mounted fans, and tower fans. Tower fans work much like floor fans, but they take up a lot less space while keeping the office well ventilated.

Personal office fans

In addition, having smaller fans available that can be placed where they’re most needed, including on individual desks, will be much appreciated.

Branded fans help you reach prospects and clients

Want to take advantage of the heat to reach your prospects and clients? Branded fans, especially personal ones, are ideal for putting your name front and center right on your prospects’ desks… and making them think of you fondly. We have several types of branded fans, some fairly inexpensive, and some quite spectacular. Check them out here:

http://www.cranepromotionalitems.co.uk/index.php?go=products&k=fans&km=a

For promotional fans that really stand out, take a look at this one:

http://www.cranepromotionalitems.co.uk/product/Desk_Fans_445979

Other ways to stay cool

In addition to fans, access to plenty of cold water and other beverages will help everyone stay cool. Run a quick check to make sure your ice maker is in good working condition, and you have lots of water, either in a special water cooler or in bottles. And those bottles should be kept cold… Take stock to make sure you have enough space in the fridge or in coolers.

Helping everyone in your office stay cool and comfortable will not only keep your staff happy but also ensure that productivity stays high even as temperatures go up.

You’ll find more information about fans and how to choose the right ones for your office in my article here:

http://www.officesuppliesexpert.co.uk/comfort-and-productivity-staying-cool-in-summer/

And if you’d like some help with selecting the best fans for your office, just give us a call on 0800 007 5566, or contact us on our Live Chat! We’re always happy to assist you!

Branded Canvas Shopping Bags – Effective Promotional Gifts

canvas shopping bagYou’ve heard about promotional gifts and maybe you’ve used them too. But maybe you felt that you didn’t get as much out of them as you’d been hoping for. Read on for some tips on branded canvas shopping bags – effective promotional gifts (and inexpensive too).

You want to get the most bang for your buck when you purchase and then use your promotional gifts.  I bet you know all about pens, and yes, they’re great. But here’s one that our clients have been using to great effect: canvas shopping bags.

Why Canvas Shopping Bags Work

Everybody uses shopping bags, especially now that shops and supermarkets charge for plastic bags, which are seen as environmentally unfriendly. Reusable canvas shopping bags, on the other hand, are environmentally friendly. Even better, people carry them around in public, so an attractive, branded shopping bag can make for versatile additional advertising. Another nice thing about those bags: many of them are made out of recycled materials, and they come in many different colours!

How To Use Branded Shopping Bags

I mean, how to use them other than for shopping. How do you get them into people’s hands in the first place and get them to use them…

We find that schools, charitable organisations, and a wide range of businesses often turn them into goodie bags. They fill them with information about their own organisation or business, along with suitable small gift items. Schools include pens, rulers, pencil cases, notepads, and more. And people carry their accessories around in those bags.

Some of the included items, particularly pens, notepads, and highlighters work well for just about any organisation. The same is true for items like water bottles, mugs, cups, keyrings, and, of course, sweets.

An Easy Way To Save on Branded Goodie Bags

Here’s the best thing: while we do recommend branded pencils, notepads, mugs, and water bottles, not all items have to be personalised. If you want to add some extra highlighters and pencil sharpeners, they add to the impact even if they don’t have your logo on them.

Still, if you’re including items that people use every day and even keep on their desk, you’ll get extra mileage from including a logo… As I said last week, gifts help build and solidify relationships, and they remind your prospects and clients of you and your business. Yes, even if they’re inexpensive, just as long as they’re attractive, useful, work well… and have a logo.

You’ll find a wide range of our promotional products here:

http://www.cranepromotionalitems.co.uk

For Even More Impact: Add Them To A Gift Basket

Depending on the situation, you may want to put together a nice gift basket that has more and larger items, including maybe an umbrella, a mug, a t-shirt, a canvas shopping bag, and more. Once again, not everything needs to be branded.

These gift baskets are perfect for conferences. Just set them up on your table and invite visitors to enter your price draw. Of course, you should also give away smaller gifts and maybe sweets. For extra drama, consider getting a wheel of fortune so people can “win” the items.

Gift baskets, branded canvas shopping bags used as goodie bags, and various smaller gifts also work well for community events, Open House events, and other such occasions where they can be either raffled off for donations and/or for people’s contact information so you can add them to your mailing list. Just have a price draw at the end of the day and contact the winners, and you’ll find that they all make effective promotional gifts.

Need some help with deciding what to get and how to use your promotional gifts for best results? Just call us on 0800 007 5566 or use our handy Live Chat and we’ll be happy to help.

Come back soon to look for our next post, where we’ll elaborate on how to make a big splash at events! We’ll also let you know on Facebook and Twitter!

Marketing Lessons From Euro 2016

marketing lessons from euro 2016 football soccerTomorrow is the official kick-off for the Euro 2016 international football (soccer) championship starts on Friday. In our office in London, we’re really excited and in fact, we’re doing a big special promotion to celebrate and support our team. There’s also a big marketing lesson in all those Euro 2016 activities, ours as well as everyone else’s.

For about a week, we’ve been giving away a special Euro 2016 Football Tracker with any order, which allows you to see exactly who will play against whom – and when. They went like hotcakes.

We’re also doing a big Prize Draw, with multiple chances to win an England Football Shirt. We’re giving away at least three, plus additional ones, as long as England keeps winning! There will be other prizes too: football hats, clappers, sponge hands, and more.

We love our England team, and want to support it, so every time we win, we’re doing an ADDITIONAL draw for a case of beer – to help the lucky winner celebrate!

So what is the biggest Marketing Lesson from Euro 2016?

The biggest lesson is to see the opportunity of this major sporting event and to take advantage of it!

As you’ve probably seen, the organisers and official sponsors of Euro 2016 have created countless branded products they sell (or give away) on their sites and elsewhere. They know what gets their name out there.

Yet they’re far from alone. There are branded football products everywhere, including ours! In the United States, that’s true for both soccer and American football, as well as baseball, basketball, and more.

As for us, we’ve placed our Crane logo on our giveaway goodies too. It’s a great way to get our name seen locally and around the country – wherever our customers live and wear our football shirts or use our other football goodies. If you’d like one, call us on 0800 007 5566 and stock up on your business supplies to get a prize draw ticket.

And we highly recommend that you take advantage of this opportunity (or similar future ones) to gain extra visibility for your company too… Sure, there’ll always be another opportunity that comes around, but this time you can also show your support for our England team (provided you’re in England and are rooting for our team)! If you’re in another participating country, you can do the same for YOUR team.

The perfect promotional gifts for Euro 2016 and similar events

In case you’re wondering what kinds of items would lend themselves to be branded with both the football theme AND your logo, here are some suggestions:

Shirts, hats, and hand clappers are the most obvious options. But there’s more:

Canvas tote bags or cool bags are perfect too, and you’ll get lots of mileage out of those as people use them for shopping or for picnics in the park (or the game). Another great option are sports or travel bags, which lend themselves to all kinds of other purposes, including traveling, picnics, and, well, even diaper bags, if you happen to have little ones at home.

But wait, there’s more! How about thermo mugs, bottle openers, umbrellas (yes, it might rain during some of the games!), BPA free sports bottles, collapsible bottles, beer koozies can coolers, and lots more.

Important Note:

Whatever you do, though, be sure to avoid using copyrighted and trademarked words or phrases… unless they’re your own! You don’t want your big marketing campaign to get you in trouble.

The best part is that creating branded products in support of Euro 2016 or any other major sporting championship doesn’t just give your marketing a big boost, but it’s fun too. Be sure to give your team members their own t-shirts and other items – with the encouragement to wear them often.

If you enjoyed this marketing lesson from Euro 2016, please visit our blog on http://OfficeSuppliesExpert.co.uk for more. You can see our banner ad for our Giveaway on http://CraneBusinessSolutions.com and join in if you like. Of course, as always, we’ll be happy to speak with anyone who’d like more information on creating their own branded giveaway products.

 

Wheel of Fortune: Make A Splash At Events

Wheel of FortunePromotional products not only help you get the word out about your business, but they also remind people of you as they continue to use them.

But why stop there? Today, I’d like to share how you can make a big splash at events, using a Wheel of Fortune. Which kinds of events, you may be wondering. The answer is that many of the tips will work for just about any kind of event. Just be sure you know your target audience and the brand you want to represent.

The Magic of the Wheel of Fortune

Our own secret weapon is the Wheel of Fortune. It’s fun and people love to take a turn and win a prize. In fact, the wheel of fortune really helped us attract a lot of attention and get our name and info into lots of additional hands! So we highly recommend it.

But what to give away as prizes

There are lots of options, from small gifts, such as branded trolley keys or pens all the way to t-shirts and umbrellas. In between, you could include, yes, canvas shopping bags!

But that’s not all. In order to ensure that people give you their contact information, be sure to raffle off a big gift item or two. Gather people’s business cards in a big fish bowl, and have a prize draw at the end of the event. The winner(s) do not have to be present to win.

Gift Baskets

That’s where a big gift basket comes in handy. There’s just one question: What do you put into the gift basket? First of all, be sure to make the basket itself flashy and attractive-looking. People should really WANT that basket.

Depending on the number of attendees, you might even add a smaller version as a second prize.

The large version should have some combination of the following: Several branded items, including everything on the table that was given away one at a time to the wheel of fortune winners: trolley keys, pens, note pads, highlighters, coffee mugs, t-shirts, umbrellas, and more. I would also suggest a gift certificate for a discount off an order. There should be NO minimum order for this one, though.

You can also add sweets, along with a couple of bottles of water, mints, and more. Those don’t have to be branded, but if you happen to have branded mints or water bottles, by all means, include them.

Where You Can Make A Splash At Events

So where can you set up your table? At just about any event, including community events, art shows, conferences, and more. Take advantage of any opportunity to gain extra visibility for your business.

Some events, usually charitable events, require you to be a sponsor to get a table. If it’s a cause you support, by all means, sponsor it. It’ll give you even more visibility.

I hope this gives you an idea of how to make a splash at big events. The most important part is to have fun! We always do when we bring out our Wheel of Fortune, and it ensures that everybody else who visits our table will have fun too and walk away with a positive perception.

If you have questions, call us on 0800 007 5566, or visit us at http://CranePromotionalItems.co.uk or at http://CraneBusinessSolutions.com and use our handy Live Chat feature.

P.S.: Interested in your own Wheel of Fortune?

Since last week, I’ve had some inquiries about how you could get a Wheel of Fortune. We ordered ours from overseas, and we’d be happy to order a few if there is enough demand. After all, we pride ourselves of helping you find whatever you need. So let us know if you’re interested in your very own Wheel of Fortune, and we’ll reserve one for you.