Tomorrow is the official kick-off for the Euro 2016 international football (soccer) championship starts on Friday. In our office in London, we’re really excited and in fact, we’re doing a big special promotion to celebrate and support our team. There’s also a big marketing lesson in all those Euro 2016 activities, ours as well as everyone else’s.
For about a week, we’ve been giving away a special Euro 2016 Football Tracker with any order, which allows you to see exactly who will play against whom – and when. They went like hotcakes.
We’re also doing a big Prize Draw, with multiple chances to win an England Football Shirt. We’re giving away at least three, plus additional ones, as long as England keeps winning! There will be other prizes too: football hats, clappers, sponge hands, and more.
We love our England team, and want to support it, so every time we win, we’re doing an ADDITIONAL draw for a case of beer – to help the lucky winner celebrate!
So what is the biggest Marketing Lesson from Euro 2016?
The biggest lesson is to see the opportunity of this major sporting event and to take advantage of it!
As you’ve probably seen, the organisers and official sponsors of Euro 2016 have created countless branded products they sell (or give away) on their sites and elsewhere. They know what gets their name out there.
Yet they’re far from alone. There are branded football products everywhere, including ours! In the United States, that’s true for both soccer and American football, as well as baseball, basketball, and more.
As for us, we’ve placed our Crane logo on our giveaway goodies too. It’s a great way to get our name seen locally and around the country – wherever our customers live and wear our football shirts or use our other football goodies. If you’d like one, call us on 0800 007 5566 and stock up on your business supplies to get a prize draw ticket.
And we highly recommend that you take advantage of this opportunity (or similar future ones) to gain extra visibility for your company too… Sure, there’ll always be another opportunity that comes around, but this time you can also show your support for our England team (provided you’re in England and are rooting for our team)! If you’re in another participating country, you can do the same for YOUR team.
The perfect promotional gifts for Euro 2016 and similar events
In case you’re wondering what kinds of items would lend themselves to be branded with both the football theme AND your logo, here are some suggestions:
Shirts, hats, and hand clappers are the most obvious options. But there’s more:
Canvas tote bags or cool bags are perfect too, and you’ll get lots of mileage out of those as people use them for shopping or for picnics in the park (or the game). Another great option are sports or travel bags, which lend themselves to all kinds of other purposes, including traveling, picnics, and, well, even diaper bags, if you happen to have little ones at home.
But wait, there’s more! How about thermo mugs, bottle openers, umbrellas (yes, it might rain during some of the games!), BPA free sports bottles, collapsible bottles, beer koozies can coolers, and lots more.
Whatever you do, though, be sure to avoid using copyrighted and trademarked words or phrases… unless they’re your own! You don’t want your big marketing campaign to get you in trouble.
The best part is that creating branded products in support of Euro 2016 or any other major sporting championship doesn’t just give your marketing a big boost, but it’s fun too. Be sure to give your team members their own t-shirts and other items – with the encouragement to wear them often.
If you enjoyed this marketing lesson from Euro 2016, please visit our blog on http://OfficeSuppliesExpert.co.uk for more. You can see our banner ad for our Giveaway on http://CraneBusinessSolutions.com and join in if you like. Of course, as always, we’ll be happy to speak with anyone who’d like more information on creating their own branded giveaway products.