Are you worried about the summer slowdown? Sure, Summer Business Success would be nice, but quite a few of your customers may be on holiday, and business may be slower than usual. But it doesn’t have to be.
There are many ways to actually take advantage of the different dynamics during the hot days. Let’s take a look at three of them.
1) Summer Business Success in spite of the “thinner” crowd
I’m sure there are people you might want to make contact with or stay in touch with to grow your network. Perhaps they are influencers who can put you in touch with many potential new clients. Or they are key prospects you want to turn into clients. During the rest of the year, they are often too busy to make the time. But during summer, they are likely to welcome a lunch invitation.
2) Find Summer Business Success By turning your clients and customers into VIPs
Yes, some of your clients and customers will be out of the office. But most of them will still be around. Now is a great time to let them know just how much you appreciate them – and establish a stronger bond with them.
With VIP days, special summer offers, and particularly special events, where they get to enjoy summery treats, you can draw them in. After all, they too will probably have a little more time than usual.
3) Participate in community events… or create your own
I believe that participating in community events can be an excellent business building activity. They are great opportunities to get in front of your potential prospects and clients. But what if your community doesn’t offer many (or even any) of these types of events?
Just create your own! You can either offer them all by yourself, or team up with fellow business owners and organisations, and create profit boosting events that can benefit you all – and give you lots of extra visibility in your community.
The key to summer business success is to plan early so you can get these items into the hands of your prospects and customers before they go away on holiday. Of course, they also make excellent give-aways and prizes for the community events I mentioned above.
As you can see, there’s a lot you can do to give your business a big boost during the supposedly slower time of the year. What are your favorite summer marketing activities? Please leave a comment below.